Tip of the Week – Our Brain and Money

MoneyOur brain isn’t always our friend when it comes to money. A new study shows how much our brains assume price indicates quality. A University of California – San Diego study recently had a winery price the same wine at $10, $20 and $40. The winery sold 50% more wine when it was priced at $20 leading researchers to theorize that it was because of the assumption that the price reflected the quality.  The next time you make a purchase don’t let price alone influence your judgment of quality.

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About awentherapy

I am Jay Blevins, LMFT (www.awentherapy.com). I am a licensed systems therapist with a private practice in Madison, WI. While I work with individuals and partners around a wide variety of issues, my primary focus in on alternative relationship structures, alternative sex and sexuality, and power dynamics. I am a contributor to various relationship and sexuality blogs and publications and have been a frequent presenter at alternative lifestyle events and psychotherapy conferences.
This entry was posted in Advice, Awen Therapy, Brain, Jay Blevins, MFT, Money, Psychotherapy, Therapy and tagged , , , , , , . Bookmark the permalink.

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